This gloss was released as part of the Fall 2012 collection, but was made permanent. It's a nice, natural color. Not too beige, not to pink. On me, it mostly adds shine as the color is pretty close to my lip color. I don't find if to have awesome lasting power, but didn't expect it too.
The biggest downfall, in my opinion, is that you will have to sharpen this. You will lose some product that way. These retail for $19.